Our Story

The idea for Vinfluence was conceived over a bottle of wine shared with friends. It was a small-production, handcrafted wine that wouldn’t easily be found in stores–if anywhere other than at the winery itself–and it was delicious. When the last drop was gone and the friends asked where they could get more, it clicked in the mind of Vinfluence founder, Shannon Westfall: it should be easier to access awesome artisanal wines.

Launched in 2016, Vinfluence is a wine club that helps you discover and access wines from the best small producers in the country. Each month, Vinfluence highlights a different boutique winery, sharing their wines and their story–both delivered directly to your door.

“We believe that the best wines are made in small lots by passionate people.”

Founder, Shannon Westfall believes that the best wines are handcrafted by winemakers who view wine as an art form, not a product. Such winemakers seek to tell the story of the vineyard and vintage in the bottle. They start with quality fruit from meticulously cared for vineyards, and coax it into exceptional wine with minimal intervention (i.e. no chemical additives or excessive manipulation). Shannon also believes that you enjoy wine more when you know its story and connect with what is in your glass. Every bottle tells a tale—of who made it, why they made it, where it’s from and who you share it. Shannon is a wine geek completely obsessed with finding awesome wines, made by amazing people, so she can share them with you.

“Our values drive everything we do, from selecting wineries with organic farming practices, to supporting carefully chosen nonprofits.”

When Shannon founded Vinfluence, she joined her passion for fine wine with her desire to make a difference. She believes that we all have a social responsibility to be good stewards of our environment and to do what we can to help those in need, both in our local communities and around the world. As a result, Vinfluence only works with wineries focused on sustainable farming and production practices, and pledges to donate 10% of profits to select nonprofits.



Shannon Westfall is a Certified Sommelier, California Sustainable Winegrowing Ambassador and the founder of Vinfluence. In addition to the day-to-day of running Vinfluence, Shannon frequently collaborates with boutique wine brands, nonprofits, corporations and private collectors to host a range of wine events. Previously, Shannon was a Vice President at J.P. Morgan Private Bank, where she advised high net worth individuals on their investment portfolios. In early 2016, Shannon left finance to launch Vinfluence, joining her passion for fine wine with her desire to make a difference.

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